Find the door
Most traffic is evening. The street goes dark, and the door is easy to miss. Cream neon, path lighting, and a clear, safe walk-up make the roof findable — and feel looked-after.
Partnership proposal
Make the roof the reason they come — and the photo they send.
Plan to fill Nórdika beyond Sunday social hour and Wednesday ladies-free: new guests (especially high-spend women), booking and payment that doesn’t stall at a desk, and a rooftop facelift.
Warehouse rooftop, Barrio Colombia, Medellín
The roof today
The heat is real. The rest of the building is waiting.
Finnish wood-fired saunas, ice baths, a valley view — and a warehouse that still reads as a workshop. Sunday and Wednesday pull the same circle. The roof, the entrance, and the other days of the week are underused.
Pay without the shuffle
Today: a name typed into a computer, then a separate tap-to-pay. Tomorrow: book and pay online, merch on the same flow.
Use the whole building
Three stories sit underused. Later: light co-working, lockers if the kitchen moves. Not phase one.
Who
High-end women who already pay for gyms and spas.
Sunday and Wednesday already work — and they recycle the same regulars. The open market is women who spend on pampering, photograph it, and bring friends. They are not finding a warehouse that goes dark at night.
Already spending
Women who already pay for gyms, spas, and treatments. The ticket is familiar. The roof is not on their map.
Already posting
They photograph the ritual. A room they want to be seen in becomes the invitation they send to friends.
Highest ticket
They spend for atmosphere and care, not a discount hour. That is the guest this roof is built for.
Playbook
Not “posting more.” New customers from a market you are not in.
- Instagram & TikTokPrimary
- YouTubeRitual films
- Airbnb ExperiencesCity discovery
- City things-to-do feedsLocal search
I don’t just post for you. I make the rooftop the place women already photographing their spa days will book, tag, and bring friends to.
Space
Same bones. A room people want to be seen in.
The heat, the barrels, the view stay. The lounge, the street door, the walls, and the bathroom become a place that photographs as well as it feels.
Lounge
An eight-foot C-shaped teak bench with linen pillow toppers, three to four chairs (rocking and bucket), and a center wood-burning fire pit or coffee table.
Brand plaques
Plaques about two by three feet on the saunas and baths — the name on the heat, not only on a phone screen.
Night entrance
The street is dark after sundown. Large cream LED neon — NÓRDIKA — path lighting, and a clear, safe approach. The door becomes a landmark, and the walk-up feels looked-after.
Photo wall
Faux florals and turf — a backdrop people already know how to stand in front of.
Bathroom
One compact restroom under the roof, in the existing footprint — vanity, toilet, lighting, mirrors. No new shower; the rooftop shower stays. The kitchen stays upstairs for now.
Investment
What the roof asks for.
Figures in USD. Full vision, or start with phase one.
- Rooftop lounge$1,500–$2,500
- Entrance, signs, florals$2,000–$3,000
- Bathroom facelift$3,000–$4,500
Total$6,500–$10,000
Sequence: neon and lighting first, then florals, then the bathroom, then seating. Fire pit and the full C-bench wait for the full vision.
Partnership
The work, and what it costs.
Advisory retainer
Strategy, aesthetics direction, growth plan, and materials already prepared for this partnership.
$3,000
One time
Digital foundation
Booking website, online payment before arrival, confirmations, and a merchandise page on the same checkout. Half to begin, half when the first live payment goes through.
$4,000–$6,000
One time
Monthly growth
Social, content, ads, and listings.
$2,000
Due at the start of each month
Growth share
Existing regulars sit outside that share.
10–15%
Of revenue from guests brought in through this work
Domain, hosting, and booking tools typically about $50–$150 a month sit with the business. Card processors take their own percentage on each transaction; that is not part of these fees.
Next step is walk the roof, lock phase one, and turn on the digital foundation so guests can book and pay before they arrive.